教授
Norwegian University of Science and Technology, No
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Harald Øverby (born 1979) is a Professor at the Norwegian University of Science and Technology (NTNU). He received his M.Sc. in Computer Science in 2002, a B.Sc. in Economics in 2003, and a Ph.D. in Information and Communication Technology in 2005. Øverby has also studied law at the University of Oslo in Norway. Øverby has published over 80 papers in international journals and conferences in the areas of communication technology, digital economics, business modeling, data coding and optical networking. Topic: The Economics and Business of Multisided Platforms Abstract: Multisided platforms are one of the most profitable business constructs in the digital economy. Some of the largest digital companies in the world—including Facebook, Amazon, and Apple—exploit the multisided platform as a part of their business model. Multisided platforms operate in a highly diverse ecosystem and oversee interactions between heterogenous actors with different business motivations. Fundamental insights into multisided platforms are necessary to understand today's digital business landscape. This talk provides an overview of the various types of multisided platforms from a network effect perspective. We identify seven types of multisided platforms and give examples of digital services for each group. Analytical models developed provide new insights into how the various multisided platforms operate.
