教授
University of Vaasa, Finland
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Speech Title: Validating a Decision Making Method basing on Technology and Knowledge Priorities for Sustainable Strategies for Innovative Start-ups Abstract: This paper tries to propose a model to prioritize technology and knowledge requirements in decision making process of business strategy. Knowledge and technology plays significant role in firm success, so it should be included in business strategy selection. Generally, three types of technology has been detected in business: basic, core and spearhead. Basic technology refers to those technologies which are used commonly and could be outsourced. Core technology is the one which can bring competitive advantage to the company currently and spearhead technology refers to the future technology. Considering the fact that technology decision is very important towards gaining sustainable competitive advantage for firm, the main question is to find technology focus regarding business strategy. Answering this question is even more important in terms of high tech firms and start-ups, since technology is their core competences and they might have limited resources. Therefore, this paper tries to answer this question by proposing a decision making tool for technology and knowledge priorities and applied the proposed model in two high tech start-ups. Having used sense and respond method and analytical hierarchy process with this new proposed decision making tool, the paper suggests a robust improvement plan in business strategy of these two selected cases for future.
